Our founder Najwa Mroue developed a craving for order and function from a young age.

Najwa had a sense for the psychology of good design, and was always present to how happy that made her feel. Completing her postgraduate degree in sociology and later completing an interior design diploma from KLC School Of Design, Najwa established her own business in 2010.

We see simple functionality and workability as beautiful things. For this reason we seek to understand our clients first and foremost, and see things the way they do. From there our response to each brief is unique and bespoke, and resonant with our client’s vision and values.